For Whom The Bell Trolls

Fresh from a thumping win in the 2014 general elections and on his maiden visit to the US after becoming Prime Minister, Narendra Modi suffered a Freudian slip while regaling the fawning NRI audience at Madison Square. He referred to fellow Gujarati Mahatma Gandhi as 'Mohanlal' Karamchand Gandhi. Hailing from an organisation not favourably disposed towards Mahatma's brand of politics, it was quite understandable, even though 'Mohandas' is neither difficult to recall nor a tongue twister.

His 'Mohanlal' gaffe didn’t create much of a flutter elsewhere, but it did ring a bell and drew light hearted titters in the deep south of the Vindhyas, where an actor by that name enjoys super star status and even has a fans' association. Mohanlal carries his plus size frame with rare agility and  elan. And his dialogue delivery, especially the punch lines, are always lustily lapped up by his first-day-first-show fans.

Now two years down the line Modi's path once again crossed with Mohanlal and it is anything but light hearted.  This time it was one of those one-liners, of nearly two-decades vintage, that has morphed into a hashtag #pomonemodi and set off a Twitter-tsunami.

It looked more like a poetic justice. Because it is the Hindutva keypad warriors who were notorious for running down their opponents by posting nasty comments and trolling was considered their forte. But now Modi was getting a taste of his own medicine.

During his whistle stop tour of poll-bound Kerala, he remarked that the condition of Adivasis in Kerala was akin to that of people in Somalia. This badly ruffled the Malayali ego, which takes pride in its enviable Human Development Index, which is on par with Scandinavian countries.

However, it needs to be pointed out that the HDI among Adivasis in Kerala is not as impressive as its general population and leaves a lot to be desired. The governmental apathy and agricultural distress at the state's tribal belts have taken a heavy toll on their well being. But even then they are much better off than Adivasis in other states.

Modi's remark sparked off an unprecedented mobilisation of Malayalees on Twitter. Even those who had settled down elsewhere in the country or abroad decades ago, used to berate Mallu accent and were dismissive about the state in general, they too got galvanised to join the Twitter hashtag bandwagon and fire 140-character salvos at Modi.

The type of humour ranged from light hearted sarcasm, often accompanied by memes; some disputed Modi's claim using graphics, but some even got into the avoidable territory of racism, making fun of dark skin of Africans.

The popularity of this hashtag led to a counter hashtag #pomonechandi but with limited success, and a wag exhorted them to try something more original "like #solargirigiri or some such thing" to highlight the infamous solar scam for which the current Oommen Chandy government is drawing lot of flak.

Also Read: Bangalore Beat